Countman: A Partnership That Just Works

Countman has been operating in the Georgian market since June 2024, offering accounting services in-house and through outsourcing to over 150 small and medium-sized businesses.
“Our mission is to free small and medium-sized businesses and startups from the difficulties of accounting — a process that often feels too complicated and time-consuming. These challenges make it harder for them to focus on growth and long-term goals,” says Countman’s COO, Irakli Datishvili.

The Team and Company Culture

Countman's team covers accounting, customer support, corporate sales, legal, internal audit, and IT departments. Other functions are outsourced.
With a team of 33 people, they’ve built a competitive and comfortable work environment where every team member matters.
“Everyone on the team plays an important role. That’s why we’ve created a space where people feel free to share ideas and experiences. Our focus is on helping our employees grow both professionally and personally — and that drives the company’s overall development. We also pay close attention to maintaining a healthy work-life balance,” says Irakli.

Growth and Hiring Process

As the company’s portfolio grows, so does the team. For Countman, the "right" candidate is someone who’s always ready to learn and grow.
“The most important qualities we look for in new team members are motivation, clear goals, and a forward-thinking mindset.”
Department heads are actively involved in the hiring process and decide when and where a new hire is needed.
“Our assistants handle the technical side, while I personally oversee the structure and efficiency of the process. There always comes a point where old methods are no longer enough. That’s when we turn to data analysis, automation, and more effective systems.”

Partnership with Helio

“I first heard about Helio on social media. Right away, there was strong interest within our team. We scheduled a first meeting, and from that point, I was sure the partnership would happen,” says Irakli.
The system turned out to be even more effective and useful than expected. What stood out most was the time saved at various stages — automated analysis, fast data processing, easier decision-making and feedback. These features made our workflow much smoother and more efficient.

Real Results

Helio fully automated our hiring process, saving us time, energy, and simplifying the most labor-intensive steps.
The platform is designed so that you don’t need deep HR knowledge to use it. The interface is visually simple and intuitive, which means that employees from different departments — even managers — can use it with ease.
Most functions are automated and easy to understand, so Helio works like an HR assistant — cutting admin time, saving costs, and making processes more efficient.

Advice from Experience

To startups, founders, and directors still managing recruitment manually — I’d recommend trying Helio today and tailoring it to your own needs.
Helio doesn’t just handle the everyday tasks — it saves time, money, and energy, letting you focus on what really matters: growing your business and planning for the future.
From my experience, Helio isn’t only for companies with frequent job openings — it’s just as useful for those hiring once a month or even less often.

Looking Ahead

Our main goal is to make accounting services as simple as possible for businesses.
In the future, we plan to grow our client base, increase brand awareness, and expand our team so we can offer our high-quality outsourced accounting service to more companies.
We’re also planning to further automate and upgrade our internal processes, because we believe that a modern approach helps make our business model more flexible and focused on results.
“On this path, Helio is a key partner — the platform helps us manage our time better, so we can give more attention to other important parts of the company.”

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